Few men look at or read a woman's profile if they are not attracted to her in some way or feel some amount of physical chemistry and compatibility. This is because most men are aroused visually while most women are aroused through words, music, smells and touch. I work with thousands of clients on their dating profiles and instruct each one on the same few principles:

1. You must show at least one photo that is a full body shot. If you leave your body up to the imagination of others, most people will imagine the worst.

2. Take some time, and spend some money, having excellent photos taken. Are they vitally important...YES! Smile, eat up the camera, make great eye contact, appear sincere, fun-loving, sexy, sweet and provocative.

3. Don't lie about anything on your profile. You will eventually get caught and then be perceived as a liar at best and psychotic at worst.

4. Be completely honest about who and what you are looking for. If you prefer certain characteristics in others, PUT THEM DOWN. Then, when the system generates potential matches for you, there is a decent chance that you may find one or more people who meet your wants, needs and desires.

5. If you have identified several people that you find interesting and have begun to date them, hide your profile for awhile. This gives you a chance to focus on making those relationships matter versus becoming engulfed by the "bigger better deal" syndrome, whereby around every corner you anticipate a "better, more attractive" person is waiting for you. This cyclic thinking may never come to an end and paralyze your social life.